GA4 shows you
what happened.
This shows you why.
Your GA4 and Google Search Console data, unified in one view — with 93 metrics, 7 acquisition channels broken down by quality, and the two analytics metrics Google quietly removed in 2022, brought back.
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You open GA4 on Monday morning.
Traffic is down. Now what?
GA4 shows you the number changed. It won't tell you which channel caused it, whether the drop is in engagement or just volume, or what your organic search visibility looks like versus the previous month. Answering that in GA4 alone means custom Explore reports and 45 minutes you don't have.
You see the drop. You can't explain it.
GA4 shows traffic declined. It won't break that down by channel quality, engagement rate, or geographic shift — not without building a custom Explore report that takes longer than the answer is worth.
Your search data and traffic data live in separate tools
GA4 has your sessions. GSC has your impressions, CTR, and average position. Switching between them every time you need one answer is friction that costs real time every single week.
GA4 removed the two metrics you relied on
Bounce Rate and Exit Rate disappeared from GA4 in 2022. If your reporting was built around those metrics — and most teams' was — you've been working around that gap ever since.
Channel volume tells you nothing about channel health
Organic might be your top channel by sessions but your worst by engagement rate. You won't know from a traffic bar. You need quality per channel — not just a count.
Connect once.
Everything answers itself.
No manual data pulling. No spreadsheet cross-referencing. Connect your GA4 and Search Console and the full picture assembles automatically — updated daily, ready when you open it.
Connect your GA4 and Search Console
Link your Google accounts in your project settings. Your GA4 behavioural data and your GSC search performance data flow into a single view — the only place they exist together without a custom integration.
Your full traffic picture loads automatically
The overview dashboard populates with 10 KPI sparkline cards, a world traffic map, a 7-channel breakdown, and a GSC trend chart — all for your selected date range, all with period-over-period comparison enabled by default.
Drill into the why across 5 analysis tabs
When a number moves, click into it. Five dedicated tabs let you interrogate traffic by audience, demographics, source, page, and event — each with a multi-line chart and a sortable data table with growth cells on every column.
What percentage of all possible
search traffic are you capturing?
Most analytics tools tell you how many clicks you got. This tells you how many you could have gotten — and what share of the total available organic search opportunity your site is currently taking.
93 metrics.
Three you've never had before.
Most of the metrics here exist in GA4. What's different is how they're organised — by channel, by dimension, by page, by event — and what you can do with them side by side. But three of them don't exist anywhere else.
Estimated % of all possible SERP impressions captured. Updated daily as a trend line alongside Clicks, Impressions, CTR, and Avg. Position. Does not exist in GA4 or GSC alone.
The metric GA4 removed in 2022 — percentage of sessions that were not engaged. Present here per page, per country, per device, and per query, with period-over-period growth on every row.
Percentage of pageviews that were the last page in a session — essential for funnel analysis. Also removed from GA4 standard reports. Here per URL, alongside every other page metric.
Audience 10 KPIs
Demographics 11 dimensions
Search Console 5 + proprietary
Pages & Content 5 per URL
Traffic Sources 7 channels
Events & Conversions 3
Bounce Rate and Exit Rate
are back.
Every marketer who migrated from Universal Analytics to GA4 knows these metrics disappeared. If your reporting was built around them — and most teams' was — you've been working around that gap for years. They're here, per page, per country, per device, and per query, with period-over-period growth on every row.
Which channel sends your
best traffic — not your most?
Organic might be your top channel by sessions. But if Paid drives twice the engagement rate and three times the conversions per session, you need to know that — not infer it from three separate reports.
Every channel is compared on the same seven engagement metrics, simultaneously, in one view. Sessions, Engaged Sessions, Avg. Engagement Time, Events/Session, Event Count, and Engagement Rate — broken down per channel, with growth deltas for any date range you choose.
Start free trialSwitch between Sessions, Engaged Sessions, Avg. Engagement Time, Events/Session, Event Count, and Engagement Rate per channel — with period-over-period growth on every row.
See your competitors'
search visibility alongside your own.
Competitor intelligence is the next layer. Track up to 5 competitor domains and see their estimated traffic, keyword rankings, Domain Authority, and Share of Voice on the same charts as your own data.
No spam. One email when it launches.
What changes when you can
actually explain the numbers
I used to spend an hour every Monday pulling data from GA4 and GSC separately to answer one question from my manager. Now I open one tab and the answer is already there — including the channel breakdown that tells me exactly where sessions went.
The Bounce Rate being back is bigger than it sounds. Our entire reporting structure was built around it in Universal Analytics. When GA4 removed it we lost visibility on a metric our whole team understood. Seeing it per page with trend data made our weekly report make sense again.
The Search Visibility score is the first metric I check now. It's the one number that tells me whether our SEO work is actually expanding our reach — not just moving keywords around within the same pool of traffic.
Everything you need to know
Do I need to connect both GA4 and Google Search Console?
You can connect either independently and the relevant dashboard sections will populate. Connecting both unlocks the full picture — GA4 provides the behavioural data (sessions, engagement, conversions) and GSC provides the search data (clicks, impressions, CTR, Avg. Position). The Search Visibility metric specifically requires both connections to calculate.
How is this different from just using GA4 and GSC side by side?
Three ways. First, the data is unified in one view — you're not switching tabs or cross-referencing manually. Second, the 11-dimension demographic breakdown combined with 7 engagement metrics per row goes substantially deeper than GA4's standard reports provide without custom Explore builds. Third, Bounce Rate and Exit Rate — removed from GA4 in 2022 — are restored here, per page, per country, per device, and per query, with period-over-period comparison on every row.
What is Search Visibility and how is it calculated?
Search Visibility is the estimated percentage of all possible Google Search impressions your site captures for the queries it ranks for. It fuses your GSC impression data with estimated total search volume to produce a 0–100% score updated daily. A site at 12.4% is appearing in roughly 1 in 8 of all relevant searches. This metric does not exist in GA4 or GSC alone — it requires both combined with proprietary estimation.
What happened to Bounce Rate — and why is it here?
Google removed Bounce Rate from GA4 in 2022 when they moved to event-based tracking, replacing it with Engagement Rate. Many teams built years of reporting around Bounce Rate from Universal Analytics and found the GA4 migration frustrating as a result. It's here in the GSC Demographic Table per page, per country, per device, and per query — defined as the percentage of sessions that were not engaged, equivalent to the Universal Analytics metric you know.
How far back does the data go?
Date range is fully flexible — you can set any custom range your GA4 and GSC accounts hold data for. Period-over-period comparison lets you set any two date windows for side-by-side analysis. GroupBy controls (Days, Weeks, Months, Years) apply across all charts.
Can I export the data?
Yes — each dashboard view can be exported as a PDF report in one click. The export captures the current view exactly as shown on screen, including the active date range, comparison period, and selected metrics. CSV and structured data exports are on the roadmap.
When is competitor tracking available?
The competitor intelligence module is built and being prepared for release. It will let you track up to 5 competitor domains and compare their Search Visibility, keyword rankings, Domain Authority, and Share of Voice alongside your own data. Join the waitlist above to be notified when it launches.
Stop guessing why your traffic moved.
Start knowing.
Connect GA4 and Search Console in minutes. The answer to your Monday morning question is already waiting.
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